Simon Says is an intelligent AI-powered transcription and translation platform designed for media professionals. It streamlines the way creators, journalists, and production teams convert speech into text, generate subtitles, and collaborate seamlessly across projects.

Shamir Alibhai

Client

2017 – Ongoing

Duration

iOS

Platform

Mobile and Desktop App Development

Our Role

AI, Media & Post-Production Technology

Industry

Problem

Media professionals, editors, and journalists often deal with hours of audio and video content that require accurate transcription and translation. Most existing tools were web-based, lacking offline functionality, native Apple integration, and seamless file synchronization. This created friction in creative workflows — slowing down production teams who needed to transcribe, edit, and collaborate quickly within their macOS and iOS environments.

Manual transcription was slowing down modern storytelling.

Solution

To address this challenge, Simon Says introduced fully native iOS and macOS applications powered by its advanced AI transcription engine. These apps allow users to upload, transcribe, and translate media files directly from Apple devices, with secure cloud synchronization ensuring work continuity across platforms. By merging intuitive Apple-native design with AI-driven performance, Simon Says enabled creators to focus on storytelling rather than manual transcription, transforming the post-production experience.

AI transformed transcription into a seamless creative step.

Development Journey

01

Planning & Requirements Gathering

Collaborated with the Simon Says team to identify core functionalities, define user needs, and align mobile and desktop experiences with existing AI capabilities.

Architecture & System Design

Designed the app architecture to ensure seamless data flow between iOS, macOS, and the Simon Says cloud including offline capabilities and secure file handling.

02

03

Development

Built native apps using Swift and Apple frameworks. Integrated transcription, translation, and cloud synchro -nization features powered by Simon Says AI APIs.

Testing & Optimisation

Used TestFlight and Xcode Instruments for rigorous testing to ensure high performance, smooth playback, and accurate syncing across devices.

04

05

Launch & Continuous Support

Successfully deployed the apps on the App Store and continued to deliver regular updates, ensuring compatibility with the latest macOS and iOS versions.

Key feature

Smart features that simplify transcription, translation, and collaboration for media professionals.

AI-Powered Transcription

Automatically converts audio and video into accurate text using advanced speech recognition technology, drastically reducing manual effort.

Real-Time Translation & Editing

Translate transcripts into multiple languages and make instant edits directly within the app for global accessibility.

Seamless Cloud Synchronization

Sync projects across iPhone, iPad, and Mac, allowing users to start transcribing on one device and continue editing on another.

Secure File Management

Supports quick file import/export, with built-in encryption and local caching for privacy and offline access.

Integrated Media Player

Includes a built-in player to review audio/video while editing transcripts — ensuring timing accuracy for subtitles and captions.

Optimized for iOS & macOS

Designed natively for Apple devices to deliver fast performance, smooth navigation, and a familiar user experience.

Simon Says AI is tailored for media professionals such as editors, post-production teams, journalists, and translation specialists who work with audio and video content daily. It helps them transcribe, subtitle, and translate their media efficiently, ensuring faster workflows and greater accuracy across projects.

The final product

1. Start recording instantly with a clean, intuitive one-tap interface.

2.Recording is uploading securely before enabling seamless AI transcription.

3.Your business hub, everything you need, right at your fingertips.

4.Seamlessly explore pricing, policies, or sign out from one place.

5.View real-time AI transcription with synchronized playback and editing tools.

6.Export transcripts effortlessly in Word, plain text, or more formats.

Result & Impact

By integrating AI-driven automation and a robust collaborative interface, it transformed what was once a manual, time-consuming workflow into an intuitive, efficient process.

Efficiency Boost

60%

faster transcription process

Empowering media teams with speed, accuracy, and seamless collaboration.The Simon Says platform redefined how media professionals handle transcription and translation.

User Satisfaction

Highly Satisfied

Satisfied

Average

Style Guide

/Regular /Medium /Semibold

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